Social Media Essay on evolution of social networking

Social Media essay on the growing impact of networking for individuals and Businesses...

Social networking might have some scary connotations for you, but it really need not be like that. If you act online as you do in the flesh, and don’t try to be something you are not, it’s really very easy. This social media essay will tell you more about the social networking for brands and individuals in real life.

Who should read this social media essay?

Marketing with social networks is something that all brands, both big and small, should now be adding into their marketing mix to make sure they are communicating in the same places that their prospects and customers are hanging out. You may think that marketing with social media does not concern you, but you would be wrong. If your customers expect you to use the relevant sites and you don’t have a presence there, they may just look elsewhere, at your competition.

What is social network and is it a fad?


I have heard people say, ‘I have no time for social networking’, to which I respond, ‘You have no time for marketing your business and building relationships with prospects and customers?’ Think about that for a moment. Yes it takes effort, but so does every aspect of running a successful business, and there are tools available to help you pull it all together. When we put our plan together later on, you will see how easy it will be.

You may also think that your customers and prospects are not on social medium, and so social networking can’t help your business. Did you know that the fastest growing demographic on Facebook is females over 55, or that LinkedIn’s most popular sector is ‘service’, with personal profiles for everyone from cheese-makers to the President of the United States? There will be a group of people, however large or small, on these channels just waiting for you to put yourself or your brand on their radar.

How cool would it be to get your customers’ feedback in real time, as it is happening? You’ll get both good and not-so-good comments, but the not-so-good comments are as valuable to your business as the good. If the comments show you have an issue in your business that needs fixing, it’s better that you know about it, isn’t it? You can then apologise, react to the issue and make it good, for everyone to see.

Social networking is way past the ‘it’s a fad’ stage, and is definitely at the ‘getting results’ stage.

Sharing your life and finding new friends online is the norm for the younger generation. But while I don’t want to share my private life with the masses, I am okay about sharing my business life with anyone who is willing to listen.

Your details are not safe online. Or are they?

The more nervous among us are concerned that all of our details are out there for anyone to steal. But your details can be secured on the vast majority of social network sites, and controlled by yourself (although you do need to double-check your settings occasionally as sites make updates). Remember, too, that your business details. your mobile phone number, your landline and email address are likely already available for all to see on your website, because you want it to be easy for a prospective client or customer to get in touch with you. Of course I wouldn’t suggest you post your address if you work from home, or other sensitive information, but my point is the choice is yours as to how much to share, and you want your business details out there, so it’s abit of a non-issue.

How are you marketing at the moment?

What do you have in your current marketing toolkit? I suspect it contains things like newsletters, your website, news media articles, internal communications, surveys, TV and radio, events, referrals and the good old telephone business directory. Most if not all of these tools will have a price tag attached to them, with some being out of a lot of companies’ reach. It is not every company that can afford to advertise on TV, and certainly not enough to be effective with an advert over time. Not only can these tools be cost-prohibitive, they can also be a little out of date.

Now consider the social media and online sites that are becoming more and more commonplace. You might not even class some of them as social networking sites, but they are online communication channels nonetheless.

The beauty of social media from a cost point of view is that there really doesn’t need to be any costs involved, apart from your time, so if you are still hanging on to your business directory ad as the most secure way of generating new enquiries, it could be time to think again and move on to something new.

Lists some of the current and new marketing tools.
Social Media Essay


This gives some examples of how to use the new marketing tools in place of the old.
Social Network Essay

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The Digital Media Strategy Blog: Social Media Essay on evolution of social networking
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Social Media essay on the growing impact of networking for individuals and Businesses...
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